Your studio's own AI coach,between classes.
Clients get short mobility and strength sessions at home, planned around their next class. You keep up to 90% of what they pay.
Free to start. No setup fee, no contract.
Week 1, day 1 · Basketball Performance
Lower Strength: Contrast Pairs
- 190/90s2 x 60 sec, 50% effort, rest 15 sec
- 2Banded Clamshells2 x 15, 60% effort, rest 20 sec
- 3Snap Down3 x 5, 70% effort, rest 60 sec
- 4Trap Bar Deadlift4 x 5, 72% 1RM, rest 30 sec
- 5Seated Box Jump4 x 3, 90% effort, rest 150 sec
And 6 more in the full session.
A class pack runs out and so does the habit.
Clients love the class, then life gets busy.
Short home sessions in your style keep the habit going.
How it works.One coach, built from your programs.
Your programs
Your method, your kit
Your gym's coach
Ready in minutes
Your clients
App, ChatGPT, Claude
You get paid
Every month
- 1
Build your gym's coach
Add your home routines, the kit clients have and how you build them up. Ready in minutes.
- 2
Members train with it between visits
Clients get short sessions in the app, planned around their next class. Your way, every day.
- 3
You earn every month
Clients who want it pay $30 a month. You keep up to 90%.
Week 1, day 1 · Basketball Performance
Lower Strength: Contrast Pairs
190/90s2 x 60 sec, 50% effort, rest 15 sec
Why: Hip rotation both sides.
2Banded Clamshells2 x 15, 60% effort, rest 20 sec
Why: Per side. Glute med on, knees tracking.
3Snap Down3 x 5, 70% effort, rest 60 sec
Why: Stick a perfect landing before any jumping. Brakes before gas.
4Trap Bar Deadlift4 x 5, 72% 1RM, rest 30 sec
Why: Contrast pair A: heavy pull, then straight to the jumps while the nervous system is lit.
5Seated Box Jump4 x 3, 90% effort, rest 150 sec
Why: Pair A: 20 seconds after the deadlift set. Dead stop, maximum height. The heavy set wakes the motor units, the jump spends them.
65 Sec Eccentric Split Squat3 x 5, 68% 1RM, rest 30 sec
Why: Contrast pair B: five seconds down, the brakes under load.
7Single Leg Lateral Jump3 x 4, 85% effort, rest 120 sec
Why: Pair B: straight after the eccentric set. Explode sideways off the leg you just loaded.
8Razer Curls3 x 6, 70% effort, rest 90 sec
Why: Eccentric hamstrings, ACL insurance.
9Copenhagen Planks3 x 20 sec, 70% effort, rest 45 sec
Why: Per side. Groin insurance for cuts.
10Single Leg Calf Raises3 x 12, 65% 1RM, rest 60 sec
Why: Per side, slow lowering. Tendon capacity built slow.
11Pallof Press3 x 10, 65% effort, rest 45 sec
Why: Per side.
A real session.From Cameron Goodson's method.
Every set, rep, rest and load is as he wrote it. Tap a move to see his reason.
Your gym's coach gives your members sessions like this, from your programs.
Cameron's club, counted.Real numbers, rounded down.
Cameron is a coach, not a gym. His members train with his coach between sessions, the way yours would.
- people pay for Cameron's club today
- 44people pay for Cameron's club today
- people have paid to train in Cameron's club
- 120+people have paid to train in Cameron's club
- workouts his members logged in the last 30 days, by 10 people
- 53workouts his members logged in the last 30 days, by 10 people
- programs he has published
- 30programs he has published
- sports he writes plans for
- 19sports he writes plans for
Across Phorme, counted from our own data:
- athletes have signed up for Phorme
- 3,000+athletes have signed up for Phorme
- exercises in the Phorme library
- 4,900+exercises in the Phorme library
- coaching brains published on Phorme
- 64coaching brains published on Phorme
- countries people visit Phorme from
- 126countries people visit Phorme from
Free listing
You keep 50%
Gym plan
You keep 90%
Where the $30 goes.
- Clients who want your coach between visits pay $30 a month.
- You keep half free, or 90% on the plan (after card fees).
- Your dues and your own coaching sales stay 100% yours.
- Want it free for your clients? On the plan you can cover up to 50.
On top of dues? Only for clients who want it. It is optional, and covering them is your choice.
Your gym sees a member's workout and recovery summaries only when they choose to train with you. We do not sell health data or use it for ads. Privacy policy
Work out what you would keep
- Free listing, you keep 50%
- $721a month
- Gym plan, you keep 90%
- $1,099a month
50 × $30, less card fees, × 50%
Your 90% share$1,298
Plan, per location−$199
At 50 clients, the plan leaves you $378 more each month than free.
8 clients cover the plan. At 18 or more, it beats free. Card fees are 2.9% plus 30 cents. Your own dues stay yours.
Your first 48 hours.No call, no demo, no contract.
- 1Publish your pageAbout 10 minutes
- 2Run the free AI checkHalf a minute
- 3Start your gym's coach from your programsMinutes, then make it yours
- 4Invite your first membersOne link to share
Counted, last 30 days
31
74
214
12
3
See who trains.Counted, not guessed.
See who joined, who trained this week and who went quiet.
Anything we estimate says estimate.
Saltwater Pilates
1200 Ocean Ave, Miami
- Price
- $32 a class
- Booking
- On this page
- 7:00 am Reformer flow
- 12:15 pm Barre
- 6:30 pm Reformer
Free AI check
2 of 5 facts found
- Where it isFound
- Opening hoursFound
- Classes it runsMissing
- What it costsMissing
- How to bookMissing
Also included.A page ChatGPT and Claude can read, and booking.
Your hours, classes and prices, in plain text assistants read. People book from it.
We asked ChatGPT about 23 gyms in the Miami and Dallas areas. When we asked it for the best in their city, it left 13 of them out.
What we can't promise
No one can promise what ChatGPT or Claude says, or where it lists you. Paying never buys a higher spot.
Who this is not for.
- Your clients only want the class, not training at home.
- Your style needs a teacher in the room every time.
- Most of your clients need an Android app today.
Android: not yet.
The Phorme app is on iPhone. Clients on Android can train in ChatGPT or Claude today.
Who you deal with.Two founders. Write to us.
Nicholas McKenzie
Founder, product
Builds the Phorme app and the AI coach inside it.
Cameron Goodson
Founder, marketing and sales
Army veteran, former Division I receiver and coach, with a master of science in kinesiology.
Questions? Write to Nicholas at nicholas@phor.me. He reads every one.
Start free.Start the plan when it pays.
Free listing
$0, for every location
- Your gym's own AI coach, built from your programs.
- You keep half of what your members pay, after card fees. That is about $14.42 a member each month.
- A page ChatGPT and Claude can read, with booking.
Gym plan
$199 a month per location, month to month.
Or $149 a month billed yearly, if you choose.
- You keep 90% of what your members pay, after card fees. That is about $25.95 a member. 8 members pay for the plan.
- You can cover your own members. They train free, up to 50 per location.
- All your data and the full report.
Founding gyms
The first 10 founding gyms get the plan free for 90 days. They can cover their members free in that time. In return, they agree to be a case study. We share their real results, and they OK the words first. A card is on file, and you pay nothing if you cancel before day 90.
- No setup fee and no contract. Cancel any time. The plan runs to the end of what you paid for.
- All sales are final.
Questions.
Will it pull clients away from class?
No. The coach plans the week around your classes. Home sessions are short and fill the gaps.
Can I keep my class packs?
Yes. Your own prices and packs stay yours. Phorme is a $30 membership clients can add, and you keep a share.
What do my members get?
Your gym's coach. It plans their week from your programs and fits it to their days and kit. They train in the Phorme app, or in ChatGPT and Claude.
Is this on top of my dues?
Only for members who want it. It is optional. Members who just want your studio pay you nothing new. On the plan you can also cover it for up to 50 members.
Do members need an iPhone?
For the Phorme app, yes. There is no Android app yet. Members on Android or a computer can train with your coach in ChatGPT or Claude, through the Phorme connector.
Can my studio still sell its own coaching and programs?
Yes. Your dues, classes, personal training and programs stay 100% yours. Phorme takes no cut of them.
What if it does not work for us?
Stop. Listing is free, with no contract. The plan is month to month, $199 a location, unless you pick yearly at $149 a month. Cancel any time. It runs to the end of what you paid for. All sales are final.
How is this different from TrueCoach or Trainerize?
Those are tools your coaches use to write and send programs to each client by hand. Phorme turns your method into a coach every member gets. It also adds booking and a page AI assistants can read.
Is my page on your domain? Can I put it on my own site?
Your page lives at phor.me/places/your-gym. That is where people book. You can also put it on your own site. In the console, open Locations and copy a snippet. It adds your facts and a book button.
Will ChatGPT recommend my studio?
No one can promise what an assistant says. Anyone who does is guessing. Assistants name places they can read and trust. We make sure your facts are full, current and easy for them to read.
Does paying put us higher in the answers?
No. The Phorme connector suggests places by fit, never by who paid.
Do I have to change my booking software?
No. Take bookings on Phorme, or point your page at your own booking link, or both.
Who owns my data?
Your facts, classes and programs are yours. Change them or take them down any time. Members own their training. Your gym sees a member's workout and recovery summaries only when they choose to train with you. We do not sell health data or use it for ads.
How do I get paid?
Members pay $30 a month for Phorme. Free, you keep half after card fees, about $14.42 a member. On the plan you keep 90%, about $25.95. We pay your bank every Monday.
When does the plan pay for itself?
At 8 members. Each one pays you about $25.95 a month on the plan.
What is the founding gym offer?
The first 10 founding gyms get the plan free for 90 days. They can cover their members free in that time. In return, they agree to be a case study. We share their real results, and they OK the words first. A card is on file, and you pay nothing if you cancel before day 90.
Which assistants can read my page?
It is a public web page with the markup search tools read. ChatGPT search, Claude, Google and Perplexity can all read it. The Phorme connector for ChatGPT and Claude reads your classes and can book them.
We rewrote this page.
Outside reviewers told us what they did not believe. Here is what we changed.
- We lead with your gym's coach, the thing we can show you.
- Every number is real, counted and labeled.
- Estimates say estimate, and stay apart from counts.
Start your gym's coach.It is free to start.
Run a different kind of place? Pick yours.